The Amazon integration for FeedbackExpress allows you to request feedback for the orders you received from Amazon customers.

This help file will show you how you can easily start automating Amazon feedback requests in your FeedbackExpress account.

Before you start

 
  • You’ll need an Admin login to FeedbackExpress. If you don’t have an Admin login, you can request one from an Admin user within your business.

  • You'll need an Amazon account. To find out more about this, click here.


01 How does it work?

The Amazon Feedback integration allows you to set up FeedbackExpress to automatically request reviews on Amazon when a customer purchases from your business. All you need to do is set up rules that determine when and under what circumstances the feedback request is sent, and you'll write the feedback message that will be sent to your customer. Then FeedbackExpress does the rest - easy!
 
  • When your customers respond to the feedback request and write a seller feedback,  these are left on your Amazon storefront:
  • When your customers respond to the feedback request and write a product review,  these are left on the product's page:

02 How do I connect Amazon with FeedbackExpress?

Connecting Amazon to your FeedbackExpress account is a straightforward process. Simply follow the instructions below:

  1. Click the Feedback button in the main menu.
    Feedback button in the main menu

  2. The Feedback Overview is opened. Click here to learn all about this page.
    Feedback overview
  3. Click Add a Channel, to open the App store.Add a channel.
  4. In the App Store, click the Amazon tile.
    The Amazon tile in the App Store.
  5. The App page for Amazon provides an Overview of how the channel works with FeedbackExpress, and an Installed Channels tab will also be shown if you have already connected apps for Amazon. Click Install App to go ahead and connect Amazon to FeedbackExpress.
    Install App button
  6. Click the Amazon tile in Marketplaces in the Get Connected! page.
    Get Connected page.
  7. Click the tile for the country that your Amazon marketplace is in, e.g., Spain.
  8. Click the Connect Amazon button.
  9. Login to your Amazon account. You'll then be asked to authorize xSellco. This allows FeedbackExpress to connect to Amazon. Tick the I understand box.
  10. You'll get a confirmation message if the connection is successful. Well done!
 

03 Amazon Feedback Rules

Now that your Amazon account is connected to FeedbackExpress, let's look at Feedback rules. 
 
  1. Click Feedback in the main menu once more.

  2. The Feedback Overview is opened again. 

    In the Rules Running box, you'll see a number with the Amazon icon below it. The number indicates the number of rules that have been set up for Amazon; in the example below, there are 2 rules. This will include the default rule. The default rule is created by the FeedbackExpress team, and it's activated for all newly connected channels. You can either use it unchanged, or edit it to meet your own requirements. 
    Amazon rules in the Overview page.

  3. Click Rules in the sidebar to display the Rules page. Here's where you'll see your connected channels listed horizontally at the top of the screen. The number in brackets shows the number of feedback rules for the channel.
  4. To find out how to edit your Rules or create a new Feedback Rule for Amazon, click here.


Further Readings

If you want to learn more about requesting reviews on Google, click here

Interested in learning more about the Amazon Request a Review feature? Click here.